About Chloe Cooper · Founder
Hi, I'm Chloe.
I had a life that met every definition of success. And I still felt meh.
author, ex-buyer, data geek
I had a life that met every definition of success. And I still felt meh.
Supermarket buyer at 22, running a £90m category. Cream, since you ask. Then category strategy, then a job in Australia with a salary twice my last one, business-class flights and a furniture allowance bigger than everything I'd ever owned.
Ten months later I was broken. Seven a.m. starts, nine p.m. finishes, tears most days, and a decade of depression nobody at work knew about. I was very good at looking fine. Which, it turns out, is the most dangerous word in the English language. Fine is survivable. That's the problem.
A colleague in the same role, in another area, died of a heart attack. A father with two young kids. That evening I had a first date with Tom, now my husband, and I stood in the bar barely there. Something had to change.
It wasn't a dramatic exit. I had an honest conversation with my boss about the battle in my head. I told him he'd get more out of me if I made the six a.m. yoga class and arrived at eight. I asked for one day a week at home. I started leaving on time. Nobody was ever going to offer me that.
Leadership is a choice, not a title. I stopped letting the environment decide how I showed up in it.
I'm a data geek. Numbers don't lie; they're little historians. I began scoring nine areas of my life out of ten. Three pillars, We, Me, Be, and one number out of 100. Monthly at first, then weekly.
Eight years on, the pattern is impossible to miss: what energises me, what drains me, why my scores dip before every holiday, and why finances scored a one the week my accountant used the word insolvent. That habit became WeMeBe®. Then the book.
Two-year averages. We carries me. Be is where I drop. I know this because I can see it.
Not a clinical study. That's in the book too.
I came home from Australia and built The Fulfilment Studio. Since 2020 that's more than 3,000 driven professionals at organisations including Reckitt, Unilever, Mars, Ocado and Coles, and thousands of IGD members and new managers. Three workshops, one method, and a book that launches in December.
Everything I do follows an ALT approach: Accessible, Lasting, Tailored. Personal development for everyone in the room, that lasts beyond it, built on your pattern rather than a script. Because how you show up decides how you perform.
My why — to spark change, so we can simply be our true self.
Whether you're here for yourself or for your team, it starts the same way: by seeing where you honestly are.
The first two parts are what the Pioneers read · the profile takes two minutes and stays private.
Three workshops, one method · fifteen minutes to work out which room it fits.